The skincare industry is a lucrative market that attracts the rich and famous, leading many celebrities to create their own brands. Examples include Kylie Jenner’s Kylie Skin, Hailey Bieber’s Rhode, Alicia Keys’ Keys Soulcare, and Selena Gomez’s Rare Beauty. However, Meaningful Beauty by Cindy Crawford predates all of these brands. It can be said that Meaningful Beauty paved the way for these brands. In this post, you will learn more about Meaningful Beauty, their products, and whether they're worth adding to your skincare regimen.
What Is Meaningful Beauty?
Meaningful Beauty is a skincare and haircare brand co-founded by Cindy Crawford, one of the most famous supermodels ever. Although in her late 50s, Cindy Crawford is known for her youthful look, healthy skin, and graceful approach to aging. The main idea behind this brand is that feeling beautiful boosts a woman’s confidence regardless of her age. For that reason, Meaningful Beauty develops products that help women achieve healthy and glowing skin. According to Ms. Crawford, healthy skin is the result of taking care of yourself, accepting who you are, and enjoying your life.
The brand isn't new to the beauty and skincare industry - it was founded in 2004. The supermodel describes Meaningful Beauty as an easy-to-use system that delivers young-looking skin through a combination of science, technology, and nature. Crawford founded her brand in collaboration with Dr. Jean-Louis Sebagh, a world-renowned esthetic specialist whose treatment with super antioxidants from a rare melon at his clinic in Paris impressed her. The former model claims she saw instant results following this interesting treatment. Her experience served as an inspiration to help other women achieve the same.
As for Dr. Sebagh, he is a cosmetic surgeon and doctor widely known for anti-aging surgeries and rejuvenating treatments. With over 40 years of experience, Dr. Sebagh has become a go-to specialist for A-listers who want to rejuvenate their look.
How Successful Is Meaningful Beauty?
Meaningful Beauty is, by all means, not one of those celebrity-affiliated brands to which nobody pays attention. It’s successful in the skincare industry. Reports show that Cindy Crawford, who owns 50% of the brand, has built a company worth over $400 million. Meaningful Beauty has achieved over $100 million in annual revenue for at least the past 10 years. According to the official website, over five million women have trusted Meaningful Beauty for over 18 years. The brand has a strong social media presence, too, with almost 95k followers on Instagram.
Meaningful Beauty Skincare System
Meaningful Beauty focuses on a comprehensive approach to skincare. What sets the brand apart from others is its strategic product release approach. Instead of randomly launching new products, they have developed a skincare system that includes all the necessary products for healthy, youthful, and glowing skin. The skincare system contains the following products:
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Skin Softening Cleanser: eliminates impurities while nourishing the skin.
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Youth Activating Melon Serum: holds the skin-restoring power of the brand’s next-generation melon technology. Maximum potency of the serum is achieved with encapsulated melon leaf stem cells. The benefits of serum include firm, toned, plump, and radiant skin.
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Anti-Aging Day Crème with Environmental Protection SPF 30: provides hydration and protection against environmental influences, particularly the sun’s damaging UV rays.
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Age Recovery Night Crème with Melon Extract & Retinol: hydrating overnight treatment that combines antioxidant-rich French melon and retinol. Regular use of this cream exhibits firming effects for a more youthful look.
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Lifting Eye Crème: firms smoothens and brightens skin around the eyes with a gentle formula containing hyaluronic acid and antioxidants.
The official website of Meaningful Beauty offers different sets of skincare systems thus allowing customers to choose the product they need. Good examples are Deluxe Face & Neck Skincare System, Essentials Skincare System, Ultra Skincare System, and individual products such as cleansers, serums, and creams.
Main Ingredients in Meaningful Beauty Skincare Products
Meaningful Beauty heavily relies on science and technology in the skincare industry. Their products contain well-known skincare as well as revolutionary compounds, such as melon leaf stem cells. The most significant ingredients in the brand’s skincare products are listed below:
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Melon leaf stem cells: The brand claims they use antioxidants and stem cells from a rare melon found in the South of France. These antioxidants are meant to protect the skin and prevent further damage. Unfortunately, the website doesn’t name this particular melon. However, it could be Cavaillon melon or Charentais cantaloupe. Evidence shows that plant stem cells hold major potential in skincare because of the benefits it gives such as cleansing, moisturizing, and skin-whitening.
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Vitamin C: Vitamin C acts as an antioxidant and exhibits a wide range of effects including hydrating and increased collagen production. In serums and moisturizers, vitamin C promotes skin healing and exhibits anti-aging effects.
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Peptides (Tripeptide-3): This minimizes the appearance of wrinkles by improving skin cell renewal and helping to regenerate collagen levels.
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Hyaluronic acid: This is well-known for its hydrating properties. Studies confirm hyaluronic acid can combat signs of skin aging.
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Retinol: This ingredient stimulates the synthesis of collagen, decreases oxidative stress, and ameliorates visual manifestations of intrinsic and extrinsic signs of aging such as fine lines, wrinkles, and hyperpigmentation. In skincare products, retinol encourages the skin renewal process and thereby gives a more youthful and radiant look.
Meaningful Beauty Hair Care System
The brand’s hair care system was specifically created to nourish hair follicles and replenish amino acids on the scalp area for healthier, more radiant, and voluminous hair. Four products in the Meaningful Beauty hair care system include:
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Strengthening Shampoo: contains a plant-based alternative to keratin in combination with arginine to strengthen and moisturize hair. Hair becomes more elastic and resilient.
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Smooth & Shiny Conditioner: contains silk protein to promote hair shine and Amaranth extract for smooth texture.
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Restorative Scalp Treatment: nourishes hair follicles while moisturizing and revitalizing the scalp.
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Styling and Protecting Spray: 4-in-1 primer that helps detangle, condition, smoothen, protect hair from heat, and reduce frizz.
Products in this hair care system are color-safe and don’t contain harsh chemicals such as sulfates, parabens, phthalates, formaldehyde, chemical dyes, and mineral oils. The website offers different systems of hair care products so you can get a set that suits your needs and preferences. Good examples are Deluxe Age-Proof Hair Care System and Essentials Hair Care System and you can get hair care products such as shampoos, serums, and conditioners individually, too.
Meaningful Beauty Subscription Model
Meaningful Beauty offers a subscription model that allows you to customize your skincare regimen by choosing products that are specifically created for the needs of your skin. Customers can add or remove products at any time. The biggest advantage of the subscription model is the opportunity to save up to 40% on your purchases and you can cancel your subscription anytime online or by phone.
Where to Buy Meaningful Beauty Products?
Meaningful Beauty products are available on the brand’s official website. Their shop is the best option due to special offers and discounts alongside useful information about the brand’s technology, philosophy, and ingredients. However, Meaningful Beauty’s products are also available on Amazon as well as Ulta (website and stores).
Money-Back Guarantee and Refund Policy
The founders of Meaningful Beauty are confident their customers will be satisfied with the quality and effectiveness of their products. Since customer satisfaction is the main priority of this brand, they offer a 60-day money-back guarantee to ensure every purchase is protected. If you don’t like the product, you will get a refund even if the bottles are empty. Just keep in mind that the costs of shipping and handling are deducted from the refund.
Benefits of Meaningful Beauty
The main advantages of Meaningful Beauty brand include:
- Focus on science and technology
- Subscription models, special offers, and discounts available
- Relies on powerful ingredients with scientifically proven benefits
- Products suitable for all skin types and textures
- 60-day money-back guarantee available
- User experiences are positive
- According to the brand’s user perception study, 89% of women reported their deep wrinkles are less noticeable, 80% reported their under-eye circles diminished, and 94% claimed their skin tone became even.
Disadvantages of Meaningful Beauty
Disadvantages of Meaningful Beauty include:
- Not much is known about the rare melon they use
- Products are on the expensive side
Final Verdict
Meaningful Beauty has been around for about 20 years and we can easily describe it as a predecessor for celebrity-affiliated skincare brands. Co-founder Cindy Crawford made a giant leap when she opted to work on a skincare brand, and it turned into a major success. Meaningful Beauty is reliable, offers effective products, and relies on science and technology to develop products that nourish and protect skin and hair. Although the products by this brand are on the expensive side, they’re a good investment and worth adding to your skincare or hair care regimen.
References
1] https://www.meaningfulbeauty.com/our-story.html
2] https://www.forbes.com/sites/maddieberg/2021/08/05/cindy-crawfords-staggering-net-worth-revealed-how-the-original-beauty-influencer-became-the-worlds-richest-supermodel/?sh=703e891d5696
3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7275108/
4] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3673383/
5] https://www.skinceuticals.co.uk/en_GB/ingredients-explained-tripeptide.html
6] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3583886/
7] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10669284/
Amna Eltawil
Amna Eltawil is an Egyptian journalist who grew up on the coast of the Mediterranean in Alexandria, Egypt, before moving to Cairo and getting her bachelor's in journalism. From there, she went on to cover new stories and entertainment news for several local and international platforms. Amna enjoys visiting cities on the Mediterranean reminiscent of her childhood city Alexandria, like Barcelona, and she can never have enough of Paris, where she simply likes to walk the streets of the city and enjoy a simple Parisian crepe or have a chill picnic.
